CARTA Hats — Founder & Creative Direction
 

CARTA Hats is an ongoing project exploring creativity through headwear while building a direct-to-consumer e-commerce brand from the ground up. The project spans design, production, social media, digital advertising, and brand storytelling.
 

The hats are designed as collectible pieces for a strong hat-collecting culture within the Hispanic market, combining airbrush graphics, rhinestones, and custom detailing to position each release as a limited-edition item rather than traditional merchandise.